The Rise of #UnderconsumptionCore: Embracing Sustainability and Mindful Shopping

In the age of fast fashion and consumer overload, a new trend is making waves on TikTok, captivating Gen Z and reshaping our approach to fashion. #Underconsumptioncore, as highlighted in a recent WWD article, isn't just a hashtag; it's a movement that blends sustainability with mindful consumption, challenging us to rethink our shopping habits. This post explores the powerful message behind this trend and how it aligns with my mission of promoting sustainable and intentional living.